Our Story

“Twenty years of dreaming, one brave moment of belief—Label by Sana.”

Label by Sana is not just a brand—it is a dream that patiently waited for its time.

The passion behind this label was not born overnight. For over 20 years, I carried a quiet dream in my heart: to own a boutique that reflected elegance, craftsmanship, and timeless style. Life, however, had other plans. My journey to America, the responsibilities of building a home, and raising my children meant that this dream often took a back seat.

Yet, dreams never truly fade—they simply wait.

One day, with courage, faith, and an impulse decision driven by years of suppressed passion, Label by Sana became a reality. What once lived only in my heart is now a living, breathing brand—crafted with love, perseverance, and a deep appreciation for artistry.

Every piece from Label by Sana tells a story of patience, resilience, and belief. It is a celebration of women who dare to dream, even when life asks them to wait—and who choose to rise when the time finally feels right.

This label is my journey, my passion, and my promise—to bring elegance with meaning, and fashion with soul.